The Best Books About Digital Marketing
“What are the best Digital Marketing Books of All-Time?” We looked at 250 of the top Digital Marketing books, aggregating and ranking them so we could answer that very question!
The top 27 titles, all appearing on 3 or more “Best Digital Marketing” book lists, are ranked below by how many lists they appear on. The remaining 200+ titles, as well as the lists we used, are in alphabetical order at the bottom of the page.
Happy Scrolling!
Top 27 Digital Marketing Books
27 .) Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Lists It Appears On:
- Digital Vidya
- Mondovo
- Stephen Zoeller
The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backwards to boot. If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.com. In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.
26 .) Convert!: Designing Websites For Traffic and Conversions by Ben Hunt
Lists It Appears On:
- Digital Vidya
- Life Hack
- Mondovo
Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement, and they’re all right here. Understand the essentials – your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site’s conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
25 .) Don’t Make Me Think by Steve Krug
Lists It Appears On:
- Alan Charlesworth
- Bright Edge
- Sale Cycle
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
24 .) Dotcom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
Lists It Appears On:
- Digital Grads
- Entre Resource
- The Wisdom Post
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
23 .) Hug Your Haters by Jay Baer
Lists It Appears On:
- Digital Deepak
- Inc 42
- Mashable
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very different motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and company websites. Offstage haters don’t care if anyone else finds out, as long as they get answers. ·Onstage haters. These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.
22 .) Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger
Lists It Appears On:
- Inc 42
- Knowledge Enthusiast
- Mashable
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
21 .) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.
Lists It Appears On:
- Digital Marketer
- Mashable
- Optin Monster
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
20 .) Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Lists It Appears On:
- Best Marketing Degree
- Lead Quizzes
- Mondovo
The acclaimed Wall Street Journal and Business Week Bestseller. You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow. Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com
19 .) The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Lists It Appears On:
- Best Marketing Degree
- Life Hack
- Stephen Zoeller
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.
18 .) Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall
Lists It Appears On:
- Digital Grads
- Knowledge Enthusiast
- Optin Monster
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: – how consumer needs and expectations have changed and what this shift means for you – how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you – proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
17 .) Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd
Lists It Appears On:
- Best Marketing Degree
- Digital Marketer
- Rebrandly
Shows you how to get lower bid prices, more visitors, and more control in this guide to Google AdWords. This title contains search engine optimization techniques, direct marketing skills, methods of testing, and real-life case studies that help you use the advertising medium to improve your business.
16 .) What Customers Crave by Nicholas Webb
Lists It Appears On:
- Knowledge Enthusiast
- Mashable
- Optin Monster
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: ● Gain invaluable insights into who they are and what they care about ● Use listening posts and Contact Point Innovation to refine customer types ● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant ● Connect across the five most important touchpoints ● Co-create with your customers ● And much more When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.
15 .) You’re My Favorite Client by Mike Monteiro
Lists It Appears On:
- Digital Vidya
- Life Hack
- Mondovo
Whether you’re a designer or not, you make design decisions every day. Successful design projects require equal participation from both the client and the designer. Yet, the design process remains a mystery to the very people who buy it. Design is not sausage. You’ll enjoy it even more the better you understand how it’s made! Once again, Mike Monteiro demystifies the design process and helps you prepare for your role. Well-informed clients make for smoother projects, that are run more effectively and ultimately cost less. Ensure you’re asking the right questions, getting the right answers, and working with the right people — and you’ll have the confidence to hire people who will challenge you to make your product the best it can be.
14 .) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Lists It Appears On:
- Build Fire
- Digital Grads
- Entre Resource
- Stephen Zoeller
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…And so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re a big brand or you’re small and solo.Sections include: How to write better. (Or, for “adult-onset writers”: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. “Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
13 .) Hooked: How to Build Habit-Forming Products by Nir Eyal
Lists It Appears On:
- Build Fire
- Entre Resource
- Inc 42
- Stephen Zoeller
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
12 .) Influence: The Psychology of Persuasion by Robert B. Cialdini
Lists It Appears On:
- Best Marketing Degree
- Digital Grads
- Entre Resource
- Stephen Zoeller
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
11 .) Made To Stick: Why Some Ideas Survive and Others Die by Chip And Dan Heath
Lists It Appears On:
- Best Marketing Degree
- Inc 42
- Sale Cycle
- Stephen Zoeller
The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances–essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas–entrepreneurs, teachers, politicians, and journalists–struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
10 .) Ogilvy on Advertising by David Ogilvy
Lists It Appears On:
- Best Marketing Degree
- Inc 42
- Lead Quizzes
- Stephen Zoeller
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.
9 .) The 22 Immutable Laws of Advertising: Violate Them at Your Own Risk! by Al Ries and Jack Trout
Lists It Appears On:
- Best Marketing Degree
- Digital Grads
- Entre Resource
- Stephen Zoeller
There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
8 .) They Ask You Answer by Marcus Sheridan
Lists It Appears On:
- Mashable
- Mondovo
- Optin Monster
- Rebrandly
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan’s pool company struggled after the housing collapse; today, they’re one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus’s strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company’s web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop “selling,” and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
7 .) Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
Lists It Appears On:
- Bright Edge
- Digital Marketer
- Knowledge Enthusiast
- Lead Quizzes
- Optin Monster
Does your digital marketing pack a punch? Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don’t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you’re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you’ll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
6 .) Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Lists It Appears On:
- Best Marketing Degree
- Digital Deepak
- Lead Quizzes
- Life Hack
- Stephen Zoeller
One of the world’s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don’t care about. Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create–and grow–your audience Measure the performance of your content–and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you’re the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! PRAISE FOR EPIC CONTENT MARKETING “From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world–instantly usable and useful for any business.” — Don Schultz, the “father of integrated marketing,” Professor Emeritus at Northwestern University’s Medill School of Journalism, and author of 13 books “Joe Pulizzi’s ideas are so consistently . . . well, epic (!) that they really don’t need any endorsement by anyone. But here’s mine anyway: You don’t need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again.” — Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs “As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.” — David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR “This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now.” — Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company “You could say that Joe Pulizzi wrote the book on content marketing, but now it’s more than just a saying. It’s what you’re holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.” — Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete “Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.” — Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype “The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating.” — Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill “Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that’s easy-to-understand, inspiring, and entertaining. If your company doesn’t yet realize that it’s a media company, with all the challenges and advantages that implies, you’re missing the most powerful way to connect with your customers.” — Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods
5 .) Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Lists It Appears On:
- Digital Deepak
- Lead Quizzes
- Life Hack
- Mondovo
- Stephen Zoeller
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the “right hook”-their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer’s resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don’t. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers’ right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
4 .) Contagious: Why Things Catch On by Jonah Berger
Lists It Appears On:
- Alore
- Digital Grads
- Inc 42
- Life Hack
- Sale Cycle
- Stephen Zoeller
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
3 .) Permission Marketing by Seth Godin
Lists It Appears On:
- Digital Deepak
- Digital Grads
- Inc 42
- Lead Quizzes
- Life Hack
- Stephen Zoeller
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.
2 .) The New Rules of Marketing and PR by David Meerman Scott
Lists It Appears On:
- Alan Charlesworth
- Alore
- Best Marketing Degree
- Build Fire
- Digital Deepak
- Stephen Zoeller
“The” benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success”The New Rules of Marketing & PR, 4th Edition” is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. “The New Rules of Marketing & PR” offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
1 .) Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
Lists It Appears On:
- Best Marketing Degree
- Digital Deepak
- Digital Vidya
- Inc 42
- Lead Quizzes
- Mondovo
- Stephen Zoeller
The difference between helping and selling is just two letters If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
The 200+ Additional Best Books About Digital Marketing
# | Book | Author | Lists |
(Titles Appear On 2 Lists Each) | |||
28 | All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All | Digital Vidya | |
Stephen Zoeller | |||
29 | Audience: Marketing in the Age of Subscribers, Fans and Followers | Jeffrey Rohrs | Best Marketing Degree |
Stephen Zoeller | |||
30 | Building a Story Brand | Donald Miller | Digital Grads |
Inc 42 | |||
31 | Buy-ology: Truth and Lies About Why We Buy | Martin Lindstrom | Best Marketing Degree |
Stephen Zoeller | |||
32 | Creativity, Inc. | Ed Catmull | Circa Edu. |
Sale Cycle | |||
33 | Crush It | Gary Vaynerchuk | Build Fire |
Life Hack | |||
34 | Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience | Travis Wright and Chris Snook | Knowledge Enthusiast |
Mashable | |||
35 | Growth Hacker Marketing | Ryan Holiday | Entre Resource |
Stephen Zoeller | |||
36 | Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business | Jay Conrad Levinson | Best Marketing Degree |
Life Hack | |||
37 | Hacking Growth | Sean Ellis and Morgan Brown | Optin Monster |
Rebrandly | |||
38 | Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads | Luke Sullivan | Best Marketing Degree |
Lead Quizzes | |||
39 | Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing | Alan Charlesworth | |
Stephen Zoeller | |||
40 | Killing Marketing | Joe Pulizzi and Robert Rose | Lead Quizzes |
Rebrandly | |||
41 | Launch | Jeff Walker | Entre Resource |
Mondovo | |||
42 | Linchpin: Are You Indispensable? | Seth Godin | Best Marketing Degree |
Life Hack | |||
43 | Marketing Management | Philip Kotler | Best Marketing Degree |
Stephen Zoeller | |||
44 | Non-Obvious: How to Think Different | Rohit Bhargava | Inc 42 |
Mashable | |||
45 | Originals: How Non-Conformists Move the World | Knowledge Enthusiast | |
Optin Monster | |||
46 | Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing | Knowledge Enthusiast | |
Optin Monster | |||
47 | Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace | Al Ries and Jack Trout | Best Marketing Degree |
Stephen Zoeller | |||
48 | Selling the Invisible: A Field Guide to Modern Marketing | Harry Beckwith | Build Fire |
Life Hack | |||
49 | Social Media Marketing All-In-One for Dummies | Bright Edge | |
Optin Monster | |||
50 | The Art of Social Media: Power Tips for Power Users | Guy Kawasaki | Stephen Zoeller |
The Wisdom Post | |||
51 | The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits | Digital Vidya | |
Mondovo | |||
52 | The Copywriter’s Handbook | Robert W. Bly | Entre Resource |
Inc 42 | |||
53 | The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand | Digital Vidya | |
Stephen Zoeller | |||
54 | The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media | Knowledge Enthusiast | |
Optin Monster | |||
55 | Tribes | Seth Godin | Best Marketing Degree |
Inc 42 | |||
56 | Web Analytics 2.0 | Avinash Kaushik | Best Marketing Degree |
Digital Deepak | |||
(Titles Appear On 1 Lists Each) | |||
57 | #Get Social Smart | Optin Monster | |
58 | 11 Seconds to Success | Optin Monster | |
59 | 13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide | Digital Marketer | |
60 | 2017 Non-Obvious | Optin Monster | |
61 | 80/20 Sales and Marketing | Stephen Zoeller | |
62 | A Framework for Marketing Management | Stephen Zoeller | |
63 | A Practitioner’s Guide to Account-Based Marketing | Optin Monster | |
64 | Art of SEO (3rd edition) | Eric Enge | Digital Deepak |
65 | Artificial Intelligence for Marketing: Practical Applications | Alan Charlesworth | |
66 | Ask by Ryan Levesque | Entre Resource | |
67 | BadMen: How Advertising Went From A Minor Annoyance To A Major Menace | Alan Charlesworth | |
68 | Be Like Amazon: Even a Lemonade Stand Can Do It | Digital Marketer | |
69 | Big Data: A Revolution That Will Transform How We Live, Work, and Think | Viktor Mayer- Schönberger and Kenneth Cukier | Best Marketing Degree |
70 | Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog | Bright Edge | |
71 | Blue Ocean Shift | Optin Monster | |
72 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | W. Chan Kim | Life Hack |
73 | Book Yourself Solid | Michael Port | Life Hack |
74 | Born to Blog: Building your blog for personal and business success | Stephen Zoeller | |
75 | Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing | Roger Dooley | Best Marketing Degree |
76 | Breakthrough Advertising | Eugene Schwartz | Best Marketing Degree |
77 | Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business | Stephen Zoeller | |
78 | Call to Action: Secret Formulas to Improve Online Results | Bryan Eisenberg | Best Marketing Degree |
79 | Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone | Drew Eric Whitman | Best Marketing Degree |
80 | Chief Marketing Officers at Work | Knowledge Enthusiast | |
81 | Click Millionaires | Scott Fox | The Wisdom Post |
82 | Confessions of an Advertising Man | Stephen Zoeller | |
83 | Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales | Digital Marketer | |
84 | Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy | Digital Marketer | |
85 | Consumer Behavior and Marketing Strategy | Stephen Zoeller | |
86 | Content Chemistry | Andy Crestodina | Rebrandly |
87 | Content Critical | Alan Charlesworth | |
88 | Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business | Stephen Zoeller | |
89 | Converge: Transforming Business at the Intersection of Marketing and Technology | Bob Lord and Ray Velez | Best Marketing Degree |
90 | Ctrl Alt Delete: Reboot Your Business | Stephen Zoeller | |
91 | Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football | Grant McCracken | Best Marketing Degree |
92 | Customers.com | Alan Charlesworth | |
93 | Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential | America’s Master Communicator | Life Hack |
94 | Deep Work: Rules for Focused Success in a Distracted World | Circa Edu. | |
95 | Designing Web Usability | Alan Charlesworth | |
96 | Digital Capital: Harnessing the Power of Business Webs | Alan Charlesworth | |
97 | Digital Marketing Strategy: An Integrated Approach to Online Marketing | Alore | |
98 | Dot Journaling―A Practical Guide: How to Start and Keep the Planner, To-Do List, and Diary That’ll Actually Help You Get Your Life Together | Digital Marketer | |
99 | Earn it – Don’t Buy It | Alan Charlesworth | |
100 | Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders | Adam Morgan | Best Marketing Degree |
101 | Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales | Build Fire | |
102 | Email Marketing Rules | Optin Monster | |
103 | Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing | Bright Edge | |
104 | Everything I know about marketing I learned from Google | Alan Charlesworth | |
105 | Experiences The 7th Era of Marketing | Inc 42 | |
106 | Expert Secrets by Russell Brunson | Entre Resource | |
107 | Extraordinary Popular Delusions and the Madness of Crowds | Charles Mackay | Best Marketing Degree |
108 | For recommended SEO books, see my Best SEO Books post | Bright Edge | |
109 | From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War | Jerry Della Femina | Best Marketing Degree |
110 | Future Marketing | Optin Monster | |
111 | Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget) | Digital Marketer | |
112 | Get Scrappy | Nick Westergaard | Mashable |
113 | Get to Aha | Andy Cunningham | Rebrandly |
114 | Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition | Jay Abraham | Best Marketing Degree |
115 | Getting Things Done: The Art of Stress-Free Productivity | David Allen | Life Hack |
116 | Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI | Digital Marketer | |
117 | Global Content Marketing | Digital Vidya | |
118 | Go Pro: 7 Steps to Becoming a Network Marketing Professional | Build Fire | |
119 | Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising | Bright Edge | |
120 | Great Leads: The Six Easiest Ways to Start Any Sales Message | Michael Masterson | Best Marketing Degree |
121 | Hacking Marketing | Scott Brinker | Mashable |
122 | Help! For Writers: 210 Solutions to the Problems Every Writer Faces | Stephen Zoeller | |
123 | Here Comes Everybody: The Power of Organizing Without Organizations, | Clay Shirky | Best Marketing Degree |
124 | Hit Makers: The Science of Popularity in an Age of Digital Distraction | Knowledge Enthusiast | |
125 | How I Sold 80,000 Books: Book Marketing for Authors ( Self Publishing through Amazon, and Other Retailers) | Build Fire | |
126 | How to Make My Business Grow: How To Get More New Customers That Come Back More Often & Spend More Money Every Time | Digital Marketer | |
127 | How to Tell Your Story in a Noisy Social World | Inc 42 | |
128 | How to Win Friends and Influence People by Dale Carnegie | Entre Resource | |
129 | How to Write Copy That Sells by Ray Edwards | Entre Resource | |
130 | How to Write Short: Word Craft for Fast Times | Stephen Zoeller | |
131 | Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum | Alore | |
132 | HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands | Digital Marketer | |
133 | Instagram Basics For Your Business | Digital Marketer | |
134 | Introduction to e−Commerce | Stephen Zoeller | |
135 | Introduction to Programmatic Advertising | Bright Edge | |
136 | Invisible Selling Machine | Digital Marketer | |
137 | It’s Not How Good You Are, It’s how Good You Want To Be | Paul Arden | Sale Cycle |
138 | Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management | Stephen Zoeller | |
139 | KNOWN | Mark W. Schaefer | Rebrandly |
140 | Let’s Get Digital: How To Self-Publish, And Why You Should | Build Fire | |
141 | Life After The 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising | Joseph Jaffe | Best Marketing Degree |
142 | Lost and Founder: A Painfully Honest Field Guide to the Startup World | Rand Fishkin | Lead Quizzes |
143 | Love is the Killer App: How to Win Business and Influence Friends | Tim Sanders | Life Hack |
144 | Making Innovation Work: How To Manage It, Measure It, and Profit From It | Stephen Zoeller | |
145 | Market Research in Practice: How to Get Greater Insight from Your Market | Stephen Zoeller | |
146 | Marketing Research | Stephen Zoeller | |
147 | Marketing to the Social Web | Alan Charlesworth | |
148 | Marketing Warfare | Al Ries and Jack Trout | Best Marketing Degree |
149 | Marketing White Belt: Basics for the Digital Marketer | Christopher Penn | Best Marketing Degree |
150 | Marketing, Automation, Revolution | Alore | |
151 | Marketing: A Love Story: How to Matter to Your Customers | Build Fire | |
152 | Mastery | Robert Greene | Life Hack |
153 | Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success | Stephen Zoeller | |
154 | Meatball Sundae | Alan Charlesworth | |
155 | Membership Site Masters: An Inside Look Into Some Of The World’s Most Successful Membership Sites | Digital Marketer | |
156 | Net Words – creating high-impact online copy | Alan Charlesworth | |
157 | Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time | Keeith Ferrazzi | Best Marketing Degree |
158 | Nudge | Cass Sunstein and Richard Thaler | Sale Cycle |
159 | Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing | Stephen Zoeller | |
160 | Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal | Oren Klaff | Life Hack |
161 | Podcast Launch: A complete guide to launching your Podcast with 15 Video Tutorials!: How to Create, Launch, Grow & Monetize a Podcast | Digital Marketer | |
162 | Principles of Advertising & IMC | Stephen Zoeller | |
163 | Principles of Marketing | Stephen Zoeller | |
164 | Published: The Proven Path From Blank Page to Published Author | Digital Marketer | |
165 | Re-Imagine!: Business Excellence in a Disruptive Age | Tom Peters | Best Marketing Degree |
166 | Referral Engine: Teaching Your Business to Market Itself | Stephen Zoeller | |
167 | Scientific Advertising | Claude Hopkins | Life Hack |
168 | Search Engine Advertising | Alan Charlesworth | |
169 | Self-Employed: 50 Signs That You Might Be An Entrepreneur | Digital Marketer | |
170 | SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies | Build Fire | |
171 | SEO 2017 | Adam Clarke | Rebrandly |
172 | SEO 2018 | Adam Clarke | The Wisdom Post |
173 | SEO for Growth | John Jantsch and Phil Singleton | Mashable |
174 | Show Your Work! | Austin Kleon | Life Hack |
175 | Simple Thinking | Richard Gerver | Sale Cycle |
176 | Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization | Olivier Blanchard | Best Marketing Degree |
177 | Spin Sucks: Communication and Reputation Management in the Digital Age | Inc 42 | |
178 | Start with Why: How Great Leaders Inspire Everyone to Take Action | Stephen Zoeller | |
179 | Steve Jobs | Walter Isaacson | Life Hack |
180 | Strategic Brand Management: Building, Measuring, and Managing Brand Equity | Stephen Zoeller | |
181 | Strategic Management: Planning for Domestic and Global Competition | Stephen Zoeller | |
182 | Tactical Guide to Online Marketing | Alan Charlesworth | |
183 | Tested Advertising Methods | Alan Charlesworth | |
184 | The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future | Build Fire | |
185 | The 4 Hour Workweek | Timothy Ferriss | Life Hack |
186 | The Anatomy of Buzz | Emanuel Rosen | Best Marketing Degree |
187 | The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns | Alore | |
188 | The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand | Stephen Zoeller | |
189 | The Art of SEO | Eric Enge | Rebrandly |
190 | The Art of the Pitch: Persuasion and Presentation Skills that Win Business | Peter Coughter | Best Marketing Degree |
191 | The Ask Method | Ryan Levesque | Rebrandly |
192 | The Backdoor Contact to Forbes, TechCrunch, Fast Company and Many Other Top Publications: PR Contacts You Won’t Find Anywhere Else, EVER! Get Mentioned On Forbes for FREE | Digital Marketer | |
193 | The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life | Digital Marketer | |
194 | The Choice Factory: 25 Behavioural Biases That Influence What We Buy | Richard Shotton | Digital Grads |
195 | The Circle of Profit | Anik Singal | The Wisdom Post |
196 | The Click Moment: Seizing Opportunity in an Unpredictable World | Frans Johansson | Best Marketing Degree |
197 | The Cluetrain Manifesto | Chris Locke, Doc Searls, David Weinberger and Rick Levine. | Best Marketing Degree |
198 | The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business | Stephen Zoeller | |
199 | The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again | Alore | |
200 | The Conversion Code by Chris Smith | Entre Resource | |
201 | The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy Ask | Digital Marketer | |
202 | The Cult of the Amateur | Alan Charlesworth | |
203 | The Digital Economy | Alan Charlesworth | |
204 | The Dip: A Little Book That Teaches You When to Quit (and When to Stick) | Build Fire | |
205 | The E-Myth Revisited | Michael E. Gerber | Life Hack |
206 | The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators | Mondovo | |
207 | The Freedom Manifesto: How To Make A Million Dollars, Travel The World, And Live The Life Of Your Dreams | Digital Marketer | |
208 | The Hidden Pursuaders | Alan Charlesworth | |
209 | The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business | Clayton Christensen | Best Marketing Degree |
210 | The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business | Stephen Zoeller | |
211 | The Internet Marketing Bible: | Zeke Camusio | Best Marketing Degree |
212 | The Invisible Selling Machine: 5 Steps To Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep | Build Fire | |
213 | The Lean Startup | Eric Ries | Life Hack |
214 | The Little Red Book of Selling: 12 | Jeffrey Gitomer | Best Marketing Degree |
215 | The Long Tail: Why the future of business is selling less of more | Chris Anderson | Best Marketing Degree |
216 | The Marketer’s Common Sense Guide to E-Metrics | Alan Charlesworth | |
217 | The Mobile Native’s Guide to Marketing | Optin Monster | |
218 | The New Digital Age | Alan Charlesworth | |
219 | The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web | Digital Marketer | |
220 | The Online Copywriter’s Handbook | Alan Charlesworth | |
221 | The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing | Stephen Zoeller | |
222 | The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage | Digital Marketer | |
223 | The Search | Alan Charlesworth | |
224 | The Social Media Bible: Tactics, Tools, & Strategies for Business Success | Digital Vidya | |
225 | The Stranger’s Long Neck | Alan Charlesworth | |
226 | The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line | David Horsager | Life Hack |
227 | The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies | Chet Holmes | Best Marketing Degree |
228 | The Undoing Project: A FRIENDSHIP THAT CHANGED OUR MINDS | Circa Edu. | |
229 | The Unofficial Book on Hootsuite | Optin Monster | |
230 | The Web Content Style Guide | Alan Charlesworth | |
231 | This Book Will Teach You How to Write Better by Neville Medhora | Entre Resource | |
232 | Three ‘T’s-to-Triumph: | Digital Vidya | |
233 | Traction | Gino Wickman | Rebrandly |
234 | Train Your Taste To Trim Your Waist: A Simple Method To Love The Food That Loves You Back | Digital Marketer | |
235 | Transform: A rebel’s guide for digital transformation | Alan Charlesworth | |
236 | Trust Me, I’m Lying: Confessions of a Media Manipulator | Ryan Holiday | Digital Grads |
237 | Unleashing the Ideavirus | Alan Charlesworth | |
238 | Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business | Build Fire | |
239 | Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing | Bryan and Jeffrey Einsenberg | Best Marketing Degree |
240 | Web Metrics – proven methods for measuring website success | Alan Charlesworth | |
241 | Web of Deception | Alan Charlesworth | |
242 | Web Word Wizard | Alan Charlesworth | |
243 | Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 | Stephen Zoeller | |
244 | What’s the Future of Business: Changing the Way Businesses Create Experiences | Stephen Zoeller | |
245 | Where The Suckers Moon: The Life and Death of an Advertising Campaign | Randall Rothenberg | Best Marketing Degree |
246 | Wikinomics | Alan Charlesworth | |
247 | Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money | Digital Marketer | |
248 | Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas | Richard Bayan | Best Marketing Degree |
249 | World Wide Web Marketing | Alan Charlesworth | |
250 | Writing on the Wall : Social Media the First 2,000 Years | Alan Charlesworth |
22 Best Digital Marketing Book Sources/Lists
Source | Article |
Alan Charlesworth | Some books on digital marketing that are worth a look |
Alore | 7 unmissable digital marketing books you must read and learn from … |
Best Marketing Degree | The 50 Best Marketing Books Of All Time – Best Marketing Degrees |
Bright Edge | Best Digital Marketing Books 2018 – BrightEdge |
Build Fire | 15 Useful Digital Marketing Books Every Marketer Should Read … |
Circa Edu. | Three of the Best Books to Transform Your Digital Marketing Company … |
Digital Deepak | Top 7 Books Every Digital Marketer Must Read – Digital Deepak |
Digital Grads | The Top 10 Digital Marketing Books for Graduates | DigitalGrads |
Digital Marketer | Traffic & Conversion Summit Reading List | Books for Digital Marketers |
Digital Vidya | 10 Must Read Digital Marketing Books – Digital Vidya |
Entre Resource | 14 Books to That Will Make You a Better Digital Marketer … |
Inc 42 | 15 Books That Every Digital Marketing Professional Should Read – Inc42 |
Knowledge Enthusiast | Top 10 digital marketing books you should read in 2018 | Knowledge … |
Lead Quizzes | 10 Best Digital Marketing Books That Will Make You a Better Marketer |
Life Hack | 25 Books Digital Marketers Need to Read – Lifehack |
Mashable | Here are 10 books on marketing that deserve reading list placement |
Mondovo | The Top 10 Must-Read Digital Marketing Books for Beginners – Mondovo |
Optin Monster | 19 Best Marketing Books To Level Up Your Marketing Strategy (2018) |
Rebrandly | The Best Digital Marketing Books | Rebrandly Blog |
Sale Cycle | Seven of the Best Books About Ecommerce and Digital Marketing … |
Stephen Zoeller | The Top 52 Essential Books for Marketers – Stephen Zoeller’s … |
The Wisdom Post | Top 5 Best Digital Marketing Books For Beginners – The Wisdom Post |