“What are the best books about Branding?” We looked at 157 of the top Branding books, aggregating and ranking them so we could answer that very question!

The top 30 titles, all appearing on 2 or more “Best Branding” book lists, are ranked below by how many lists they appear on. The remaining 100+ titles, as well as the lists we used are in alphabetical order at the bottom of the page.

Happy Scrolling!

Top 30 Branding Books

30 .) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

Lists It Appears On:

• Acadoceo
• Style Guide

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It’s the source of profit and it’s the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

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29 .) Archetypes in Branding: A Toolkit for Creatives and Strategists, by Margaret Hartwell

Lists It Appears On:

• Brand Folder
• Laura Busche

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

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28 .) Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally and Karl Speak1

Lists It Appears On:

• Brand Yourself
• Jobberman

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life–particularly the one with your employer–and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

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27 .) Brand Leadership: Building Assets In an Information Economy, by David A. Aaker and Erich Joachimsthaler

Lists It Appears On:

• Brand Folder
• Creative Market

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity,managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.

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26 .) Careergasm: Find Your Way to Feel-Good Work by Sarah Vermunt

Lists It Appears On:

• Jobberman
• The Muse

Rousing, BS-free advice for aspiring career changers What is a Careergasm? Does it feel as good as it sounds? You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more. But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work at Forbes and Entrepreneur. It’s time to feel good again.

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25 .) Careerkred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career by Ryan Rhoten

Lists It Appears On:

• Style Guide
• The Muse

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?

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24 .) Hello, My Name Is Awesome: How to Create Brand Names That Stick

Lists It Appears On:

• Just Creative
• We Are Motto

Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone–even noncreative types–can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive–evokes a positive brand experience; is Meaningful–your customers get it; uses Imagery–visually evocative to aid in memory; has Legs–lends itself to a theme for extended mileage; and is Emotional–moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged–looks like a typo; is a Copycat–similar to competitors’ names; is Restrictive–limits future growth; is Annoying–frustrates customers; is Tame–flat, uninspired; suffers from the Curse of Knowledge–only insiders get it; and is Hard to pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you’ll see dozens of examples–the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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23 .) Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Alice Tybout & Tim Calkins

Lists It Appears On:

• Best Marketing Degrees
• Creative Market

Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today’s ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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22 .) Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

Lists It Appears On:

• Creative Market
• Dexigner

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: • Why one logo is more effective than another • How to create their own iconic designs • What sets some designers above the rest • Best practices for working with clients • 25 practical design tips for creating logos that last

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21 .) Logo: The Reference Guide to Symbols and Logotypes

Lists It Appears On:

• Dexigner
• Just Creative

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.

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20 .) Logolounge Book 10: The World’s Premier Logo Showcase

Lists It Appears On:

• Dexigner
• Just Creative

LogoLounge 10 presents the 2,500 best logo designs as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Peek behind the curtain to witness logo genius throughout the book, with article on design firms such as Alex Rinker, Odney, Steely Works, Simon Frouws Design, Gardner Design and more. LogoLounge 10 is the definitive logo resource for designers, brand managers, and start-ups looking for consummate inspiration.

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19 .) Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career by Jocelyn K. Glei

Lists It Appears On:

• Co Schedule
• The Muse

With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.

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18 .) POP! by Sam Horn

Lists It Appears On:

• Jobberman
• The Muse

A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach to making messages Purposeful, Original, and Pithy – to generate instant intrigue and word-of-mouth buzz.

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17 .) Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Lists It Appears On:

• Co Schedule
• Style Guide

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit– those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

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16 .) The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand by Karen Tiber Leland

Lists It Appears On:

• Dexigner
• Entrepreneur

If You Don’t Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

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15 .) The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark and Carol S. Pearson

Lists It Appears On:

• Brand Folder
• We Are Motto

A brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer.

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14 .) The Science and Art of Branding by Giep Franzen and Sandra Moriarty

Lists It Appears On:

• 4 Color Print
• Creative Market

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. “The Science and Art of Branding” makes clear distinctions among the producer’s intentions, external brand realities, and consumer’s brand perceptions – and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. “The Science and Art of Branding” also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

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13 .) Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

Lists It Appears On:

• 99 Designs
• Just Creative

The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.

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12 .) Zag by Marty Neumeier

Lists It Appears On:

• Laura Busche
• Marketinomics

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough–today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: – why me-too brands are doomed to fail – how to “read” customer feedback on new products and messages – the 17 steps for designing “difference” into your brand – how to turn your brand’s “onliness” into a “trueline” to drive synergy – the secrets of naming products, services, and companies – the four deadly dangers faced by brand portfolios – how to “stretch” your brand without breaking it – how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands–radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit’s New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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11 .) Contagious: Why Things Catch On by Jonah Berger

Lists It Appears On:

• Entrepreneur
• Ste Davies
• We Are Motto

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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10 .) Ogilvy on Advertising by David Ogilvy

Lists It Appears On:

• Brand Folder
• Laura Busche
• Percolate

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.

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9 .) Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams by Barbara Sher

Lists It Appears On:

• Jobberman
• Style Guide
• The Muse

Don’t know what to do with your life? Drawn to so many things that you can’t choose just one? New York Times best-selling author Barbara Sher has the answer–do EVERYTHING! With her popular career counseling sessions, motivational speeches, workshops, and television specials, Barbara Sher has become famous for her extraordinary ability to help people define and achieve their goals. What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them “Scanners”–people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see. In this groundbreaking book, readers will learn: • what’s behind their “hit and run” obsessions • when (and how) to finish what they start • how to do everything they love • what type of Scanner they are (and which tools they need to do their very best work)

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8 .) Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by Jeremy Miller

Lists It Appears On:

• 4 Color Print
• Acadoceo
• Brand Folder

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

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7 .) The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry

Lists It Appears On:

• Jobberman
• Style Guide
• The Muse

Have better ideas, faster, without the stress and burnout. It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: *Focus: Begin with your end goal in mind. *Relationships: Build stimulating relationships and ideas will follow. *Energy: Manage it as your most valuable resource. *Stimuli: Structure the right “inputs” to maximize creative output. *Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

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6 .) What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Yohn

Lists It Appears On:

• Brand Folder
• Entrepreneur
• Percolate

“What Great Brands Do” shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake–and have achieved higher-than-average profit margins as a result. What do these great brands have in common? “What Great Brands Do” shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. “What Great Brands Do” distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company’s brand in the driver’s seat of the organization. The seven principles are: Great brands start insideGreat brands avoid selling productsGreat brands ignore trendsGreat brands don’t chase customersGreat brands sweat the small stuffGreat brands commit and stay committedGreat brands never need to “give back”Research suggests that only a small portion of companies practice brand-building the way great brands do–a recent survey of marketing executives revealed that 64 percent feel that their brands do not influence decisions made at their companies. Nearly two-thirds of companies are pouring millions of dollars into marketing and advertising without aligning their business strategies with the brand values and attributes they’re communicating. As a result, the full business value of those brands is going unrealized. “What Great Brands Do “intends to change the ways readers think about and work with brand-building, and the book is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.

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5 .) The 22 Immutable Laws of Branding by Al Ries & Laura Ries

Lists It Appears On:

• Acadoceo
• Creative Market
• Laura Busche
• Ste Davies

The only way to stand out in today’s — and tomorrow’s — cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck’s, Xerox, and Kleenex, and you’re thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding — organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

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4 .) Brand Thinking and Other Noble Pursuits by Debbie Millman

Lists It Appears On:

• Acadoceo
• Brand Folder
• Creative Market
• Laura Busche
• Percolate

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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3 .) Positioning: The battle for your mind by Al Ries & Jack Trout

Lists It Appears On:

• Creative Market
• Laura Busche
• Marketinomics
• Roger Brooks International
• Style Guide

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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2 .) The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

Lists It Appears On:

• Acadoceo
• Brand Folder
• Creative Market
• Five Books
• Marketinomics
• Ste Davies
• Style Guide

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”–a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: – the new definition of brand – the five essential disciplines of brand-building – how branding is changing the dynamics of competition – the three most powerful questions to ask about any brand – why collaboration is the key to brand-building – how design determines a customer’s experience – how to test brand concepts quickly and cheaply – the importance of managing brands from the inside – 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding–a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

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1 .) Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition by Alina Wheeler

Lists It Appears On:

• 99 Designs
• Acadoceo
• Brand Folder
• Creative Market
• Dexigner
• Just Creative
• Koby Karinaochis
• Laura Busche
• We Are Motto

From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

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The 100+ Additional Best Branding Books

26 Best Branding Book Sources/Lists